Eduarda Laurenti

Background

About Eduarda Laurenti

Advertising professional with bachelor's degree in Social Communication - Publicity and Propaganda by ESPM-SP, I have 3 years of experience in the fields of Marketing and Commercial.I currently work as a Marketing Analyst, being responsible for planning, developing and executing 360° marketing campaigns and brand activations with a focus on users' engagement. Some examples are: Shopee Games Festival campaigns, Shopee Beauty Club new subscribers and rewards distribution project and inserting brands such as Nivea, L’oréal and Cacau Show on Shopee Games.Knowlegde of branded entertainment tactics. For 2 years, I worked uniting brands and content through customized projects in the entertainment and media distribution market. Among them, I took part in events such as Meus Prêmios Nick, Dia de Brincar and MTV Miaw. I was also responsable for special brand integration projects on MTV Hits, MTV News and De Férias com Ex Brasil.I believe that creative content integration and storytelling strategies are essential to avoid consumer disruption.