Eduardo Coqueiro

Background

About Eduardo Coqueiro

Professional with over 15 years of experience leading commercial teams in multinational companies across the Banking/Finance, Optical, Fashion, Sports/Performance, and Premium & Luxury sectors. My career is defined by a strong combination of strategic vision and analytical expertise, enabling me to turn data into actionable decisions that maximize results. Specialized in Business Intelligence (BI), I design and implement data-driven solutions, leveraging in-depth market analysis to identify growth opportunities and emerging trends that drive sustainable performance. Key Contributions: • Market Analysis & Competitive Intelligence: Conducting research to identify regional trends and expansion opportunities. • Territorial Management: Restructuring sales regions to ensure optimized coverage and operational efficiency. • Brand & Product Repositioning: Strengthening market presence and competitiveness. • ROI Modeling & Profitability: Developing and refining models to secure consistent returns. • Goal Setting & Performance Management: Defining, tracking, and achieving regional and individual targets. • Sales Training & Capability Building: Delivering training programs to enhance sales performance at points of sale, empowering both teams and clients. • Event & Trade Activation: Planning and executing sales events, including trade shows, roadshows, and regional conventions. My purpose is to lead high-performance teams and deliver sustainable growth by aligning strategy, execution, and data. I am open to new challenges where I can create value and contribute meaningfully to organizational success.