Edward L.
Ecommerce Analytics Manager at Curaleaf
Based in Springfield, United States
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Seniority
Manager
Department
Other
Location
Springfield
Industry
Alternative Medicine
Company size
2.8K
Contact information
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e•••••••@ir.curaleaf.com
Phone
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Background
About Edward L.
Data driven approaches to drive efficient solutions to complex problems with a specialization in online behavior, site search, online and offline personalization, attribution modeling, and algorithm development. Focused on driving data driven stories, strategies and insights to drive personally relevant online and offline experiences to shoppers and visitors on a behavior based statistical analysis approach. Specialties: Web Analytics Data Analysis, Implementation, and strategy using Adobe SiteCatalyst and Discover, Google Analytics, or SiteCore. Multivariate, A/B and other online testing Methodology and Analysis Implementation of online personalized dynamic media utilizing Scene7 and Target with a data driven approach driven by real time consumer site behavior Attribution modeling specializing in online and offline. Algorithm development, focused on attribution, search, and language processing Internal Search Development, Optimization, and Implementation Data Analysis Strategic advertising and marketing planning. Brand management and development. Channel marketing.
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