Edward Llorca
Marketing Operations Manager at Trustarc
Based in Canada
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Seniority
Manager
Department
Advertising & Marketing
Location
Canada
Industry
Software Development
Company size
381
Contact information
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e•••••••@trustarc.com
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Background
About Edward Llorca
I build demand gen engines that don’t just attract leads — they create pipeline and revenue. With 7+ years leading B2B SaaS marketing programs, I specialize in developing full-funnel campaigns that align tightly with sales, product, and customer success teams. Whether I’m launching ABM plays, optimizing paid media spend, or tightening up lead scoring models, I bring a performance mindset to everything I touch. What I’m known for- Increasing qualified pipeline by 30%+ through enterprise-targeted ABM campaigns - Reducing CAC and improving ROI across paid search, social, and retargeting - Building multi-touch attribution dashboards in HubSpot + Salesforce - Scaling demand gen programs in complex industries like AI, cybersecurity, and healthcare I thrive in growth-stage environments where experimentation, alignment, and data-driven execution matter. If you're building or rebuilding your demand gen engine — I’m the guy you call.
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