Edward Mah

Background

About Edward Mah

Head of Content, Mantayay Leads content strategy and production across a network of social media channels under Mantayay, a multi-channel network (MCN). Key responsibilities-Plans and manages content pipelines across multiple verticals-Leads a team of video editors (in-house and remote) to deliver consistent output and quality-Reports weekly to CEO, COO, and Director on content team performance-Oversees workload distribution, editor development, and creative direction-Coordinates with design, growth, and partnerships for aligned content goals-Uses data, market trends, and AI tools for ideation and optimization-Balances speed, quality, and long-term team sustainability- Head of Marketing, SEM9 (Former) Led all marketing and commercial efforts for SEM9, one of Southeast Asia’s leading esports organizations. Key responsibilities-Secured and managed brand sponsorships for esports teams-Handled marketing campaigns across digital and on-ground channels-Managed esports talents and influencer partnerships-Oversaw team branding, content, and tournament communications-Collaborated with ops and team managers for regional tournament logistics and visibility.