Edwin Kua

Background

About Edwin Kua

Fuelled by an unwavering passion for art and an innate talent for uncovering loopholes (always for the greater good), I am an accomplished Creative Director with an unquenchable thirst for creative excellence. Out of all the awards and accolades I've amassed over the years in the industry, I hold my Top 3 standing in AWARD School in the highest regard, as it serves as the purest testament to my ambition and tenacity. I firmly believe in the work ethic of "How you do anything is how you do everything," which drives me to approach every project with enthusiasm, dedication, and meticulous attention to detail. My love for motorcycle riding complements my adventurous spirit, always seeking out new horizons and pushing creative boundaries. At present, I lead creative endeavours as the Creative Director at Heard Agency in Sydney, Australia, where I have been making a significant impact. Prior to this role, I spent transformative years as Creative Director at Invisible Artists, where I directed creative projects, design, content, digital, production, and client presentations for renowned clients such as Facebook, Coca Cola, Samsung, HSBC, WWF, and Grab. During my time at inCeptive, I played a pivotal role in shaping the creative vision of the new creative agency as an Art Director. In this capacity, I provided hands-on art direction and concept development for Australia's largest generics drug company, Alphapharm, and collaborated with key clients including AstraZeneca, Novartis, and AbbVie. As an Art Director at BWM, I demonstrated exceptional growth, starting as a Finished Artist, progressing to Designer, and eventually Art Director within the agency. I designed multi-disciplinary Through The Line campaigns for Australia's most prominent brands, formulated brand guidelines, and oversaw integrated campaign standards for clients such as Telstra, IInet, NIB, ING Direct, and Lotus. Before my tenure at BWM, I honed my design skills as a Designer at ACP Magazines and GHO in Sydney, Australia. With an unwavering commitment to creative innovation and a spirited approach to each new challenge, I am devoted to bringing groundbreaking ideas to life, embracing the extraordinary, and leaving an indelible mark on the world of design.