Edwin So

Background

About Edwin So

Over 15 years of experience in automotive data content management in both the retail and manufacturer's side of the industry. Core competencies- All aspects of automotive catalog content creation and management. This includes OE research, managing application holes and coverage, updating multiple attribute tables, and building a master OE and competitor interchange table- Manage cataloging assets, including setting up and managing a product image management system and sending scheduled and on-demand updates to customers and data management warehouse companies- Creating and communicating catalog content in ACES and PIES industry standard format and sending updates on a regular basis to customers. Past and current client list: Epicor, WHI, Opticat, Autozone, Oreilly's, US Auto Parts and Advance Auto Parts- Managing an online catalog portal for internal and external users to provide catalog visibility. Hands-on involvement in portal design creation and management- Very experienced in large data import and export, manipulation and report generating. Very comfortable and experienced in using MS Excel and can create reports, pivot tables, simple macros. I also have professional training and worked around systems using MYSQL and PHP environment. I can interact with databases by writing queries in SQL to extract information and update it back into the system- Trained and managed a category team handling online content creation, pricing and application management with specific P&L goals- Recognized for ability to merge customer expectations and strategic and operational business needs with information technologies and having a keen eye for identifying business opportunities and boosting efficiency through technology. Specialties: Automotive Catalog Management Product Management Web Content and SEO.