Edye Twer
Executive Vice President and Lead- Sports Entertainment and Lifestyle Division at Ssrs
Based in Philadelphia, United States
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Seniority
C-Team
Department
General Business & Management
Location
Philadelphia
Industry
Market Research
Company size
316
Contact information
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e•••••••@ssrs.com
Phone
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Background
About Edye Twer
Over 35 years of supplier side market research experience. Expert in many facets of custom research, operations and management; specialist in media and all forms of content testing. Specific areas of research expertise include Content/Pilot Testing, Promotion/Ad Testing, Awareness and Usage, News, Segmentation, Engagement, Landscape and Market Structure studies across platforms. A strong history of recognizing key research challenges, brainstorming objectives, developing surveys, expertly executing various methodologies, analyzing data, presenting findings and facilitating follow-up discussions and recommendations. Strong client relationships, as well as interpersonal and management skills.
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