Edyta Dudek
Senior Brand Manager at Avon
Based in Warsaw, Poland
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Seniority
Manager
Department
Advertising & Marketing
Location
Warsaw
Industry
Personal Care Product Manufacturing
Company size
74K
Contact information
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e•••••••@avon.com
Phone
5 credits+48 ••• •••• ••••
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Background
About Edyta Dudek
Brand & Product Manager with wide, 8 years experience in consumer oriented markets- Beauty: skin care, fragrance, make-up - FMCG: wash & personal care - Pharma, consumer health & start ups Wide knowledge and holistic approach including- marketing & business analysis - product development, NPD, innovations - biotech & engineering & health oriented matters Projects containing: 1. Different price tiers: value-mass-masstige 2. Launching innovations & new products positioning 3. Branding 360: building positioning and product communication; developing activation 360 incl. media, creating sales materials 4. NPD with R&D and SCh 5. Performance analyses of categories, brands, products, competition, portfolio & SOL. Presentation: to sales, both big conferences (1200 people) and small events (30 people)
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