Eeva Eklund

Background

About Eeva Eklund

I’m a positive-minded brand and communications professional driven by collaboration, curiosity, and continuous growth. I work as Category Growth Manager for the mass hair category at L’Oréal, combining strategic and creative marketing expertise to accelerate category and brand performance. With a strong foundation in pharmaceutical marketing, I’ve led award-winning consumer campaigns that significantly increased awareness, engagement, and ad recall — experiences that strengthened my ability to connect insights with commercial goals. I’m at my best where strategy, creativity, and consumer insight meet, when turning data into meaningful stories that drive growth. I’m known for bringing clarity and positive energy to teams even in fast-paced environments and challenging situations. To me, teamwork isn’t a buzzword - it’s how I operate. I bring people together, energize internal teams and external partners towards common goals to elevate brands. I'm always open to networking and discussing new opportunities that combine strategic marketing/communications, AI, languages & learning. Feel free to connect or reach out via LinkedIn direct message. Key competencies: Strategic Planning, Brand Building, Digital Marketing, Communications, Content Development, Social Media, Copywriting, Data-driven decision-making, Consumer Insights, Media planning, Project Management, Stakeholder Engagement