Eileen Gaetz

Background

About Eileen Gaetz

I create transformative learning experiences in communication and marketing, to build both confidence and competence for students. My teaching philosophy prioritizes continuous refinement and personalized support, ensuring every student feels seen and valued. My goal is to inspire students to embrace their full potential and make a lasting impact through a hands-on learning approach. Advancing Knowledge: As an early adopter of AI, I was among the first instructors to incorporate AI within the business courses, creating a positive and lasting impact on the College, our faculty, students, and the broader community.*Recipient, 2025 Innovator of the Year Award for AI in Education, Bow Valley College *Successfully integrated AI into the Business Communication course (2024) for 1500 students annually.* Shared expertise on responsible AI use, course integration, and challenges as a guest speaker at the McGraw Hill Business Communication Symposium (Toronto) and as a panelist at the CICan Conference (2024).*Participant at the Higher Education Strategy Associate’s AI-CADEMY: Canada Summit for Postsecondary Education (March 2025).*Presented at College wide sessions on AI to raise awareness and understanding of AI integration within curriculum and classroom settings- Beyond the classroom, I am a seasoned corporate communication and marketing strategist. I excel at developing and executing comprehensive communication strategies (internal and external), consistently delivering impactful marketing and communication content. My expertise spans digital marketing, brand building, content strategy, media relations, and internal/executive communications, all geared towards achieving business objectives. Core competencies: Strategic Communication Planning | Content Management | Internal/External Communications | Executive Communications | Corporate Social Responsibility | Brand Development | Leadership | Employee Engagement | Digital Communications | Business Development | Media Relations | Policy Development