Eko Setiawan

Background

About Eko Setiawan

I believe great content is never created just to fill a social media calendar. The best campaigns start with understanding people, business objectives, and the stories that connect both. For more than 15 years in digital media, I've been helping brands transform business goals into creative campaigns, platform-native content, and meaningful audience engagement. My experience spans content strategy, commercial campaigns, partnership activations, community initiatives, and creative operations—working closely with cross-functional teams to deliver measurable business impact. Throughout my career at KapanLagi Youniverse (Kapanlagi.com, Liputan6.com, Merdeka.com, Fimela.com, Bola.com, Bola.net), I've led integrated social media campaigns, developed monetizable content initiatives, managed creative production, and collaborated with sales, editorial, partnership, and community teams to bring ideas from concept to execution. In 2025 alone, I led 27 integrated campaigns, managed the production of more than 1,600 content assets, and contributed to campaigns that generated over 30 million views across digital platforms. Beyond my day-to-day role, I'm also passionate about sharing knowledge. I've delivered workshops and training sessions for government institutions, state-owned enterprises, universities, and private organizations on topics including social media strategy, digital communication, content marketing, AI for content creation, and public speaking. I enjoy solving creative challenges, building collaborative teams, and creating content ecosystems that are not only engaging but also support meaningful business outcomes. Specialties: • Creative Strategy • Social Media Strategy • Integrated Campaign Management • Commercial Content & Partnerships • Brand Storytelling • Creative Leadership • Digital Communication • AI for Content Strategy I'm always open to connecting with professionals who are passionate about creativity, digital media, entertainment, marketing, and innovation.