Ekrah Matu
Assistant Brand Manager - Homecare Category at Haco Industries Kenya Limited
Based in United Arab Emirates
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Seniority
Other
Department
Other
Location
United Arab Emirates
Industry
Consumer Goods
Company size
280
Contact information
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e•••••••@haco.co.ke
Phone
5 credits+971 ••• •••• ••••
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Background
About Ekrah Matu
Commercially-Driven Marketing Professional | FMCG | GCC-Ready I am a passionate and performance-oriented trade marketing and brand support specialist with over 5 years of experience delivering high-impact campaigns across edible oil, homecare, and personal care categories. My strength lies in connecting brands with shoppers & consumers through data-driven in-store visibility, ROI-focused activations and end-to-end BTL execution. I bring a strong track record of success across General Trade (GT), Modern Trade (MT), and Key Accounts — from strategic sales planning to executional excellence. With hands-on experience leading market launches, POSM development, and trade promotions, I’ve consistently aligned brand strategy with business goals to drive measurable growth. Skilled in TTL communication, shopper insights, event management, and cross-functional coordination, I’m committed to delivering commercial outcomes that strengthen brand equity and customer engagement. Affiliate studying (CIM UK Certified) Strong knowledge of retail dynamics Open to Trade Marketing, Brand Management & Shopper Marketing roles in GCC/FMCG
Decision-makers
Other people at Haco Industries Kenya Limited
- GAStaff
Grace Awaka
Brand and Communications Designer · Advertising & Marketing
- JKStaff
Josphat Kiilu
Procurement Officer · Purchasing
- EKStaff
Eliud Kimani
Customer Service Executive · Customer/Client Service
- LMStaff
Lawrence Mwangi
Data Analyst · Information Technology
- COOther
Catherine Obwino
Marketing & Customer Service Director · Other
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