Elaine Goodman

Background

About Elaine Goodman

Innovator and connector who leads teams to successful execution. Senior business development and integrated marketing expert who drives business growth, creates long-term relationships, and motivates high-performance via entrepreneurial leadership. Experience growing new revenues and increasing profitability with companies ranging from start-up through Global 100. Specialties: Assessment of new growth opportunities and strategic business planning. Customer segmentation, Go-To-Market strategy, and execution with cross-functional teams. Creation of new partnerships and account growth/new business development/sales, inclusive of P&L and quota accountability. Development of digitization and big data solutions.Expertise includes solutions selling, business outcome focus, channels, XaaS / SaaS / PaaS, CRM/PRM, social media, integrated marketing, Internet technology, technology integration, ecommerce, mobile, online advertising, digital marketing, sales incentives, channel programs, consumer promotions, event marketing, gamification, and payment/pre-paid card solutions.