Elaine Lung

Background

About Elaine Lung

Digital Media Buyer at Dynata, a global leader in first-party data and market research. I specialize in planning, negotiating, and managing campaigns across platforms. Meeting regional targets and campaign KPIs, ensuring optimal panel engagement and working with affiliate partners. Enthusiastic, driven, positive, motivated with excellent management, marketing and planning skills. My role is focused on delivering high-quality data collection, with a keen eye for audience targeting and data-driven optimization, I help to maximize spend, drive conversions, and scale profitably in market research. I also work as a social media content creator, specializing in producing User-Generated Content (UGC) videos for businesses, copywriting, and content creation. My background in market research and media buying has given me a deep foundation in data collection, analysis, Excel, Hasoffers and Tableau. Managing Google ads campaign, SEO, social media management and using google analytics for data analysis to grow through smart, strategic ad buying. What sets me apart as a candidate is my strong analytical mindset combined with a creative flair. I have a keen eye for detail and enjoy analyzing data to uncover insights that drive marketing strategies. Additionally, my ability to think outside the box allows me to come up with innovative ideas to engage target audiences and enhance brand visibility. I hold a Master of Science (MSc) in Tourism, Event Management, and Marketing with first-class honors. Additionally, I am certified in Google Ads, including Search and Display, as well as Google Analytics. I am eager to further enhance my practical experience in marketing and content creation. Passionate in marketing, market research and communication. Speaks four languages fluently: Business level N2 Japanese, English, Japanese, Cantonese, Mandarin. I am passionate to contribute my knowledge and passion to help the company achieve its target and goals.