Elena Brown

Background

About Elena Brown

Hi there, I'm Elena! I’m a social and influencer marketing strategist who enjoys helping brands show up in culture in ways that actually resonate with people.Currently, I lead social media, influencer marketing, and brand storytelling at Honeyfund, the world’s leading honeymoon and wedding registry platform. My work focuses on creator partnerships, social media strategy, and brand communications, translating audience insights into campaigns that grow community, brand affinity, and acquisition.Over the past 7+ years, I’ve built and scaled creator programs, developed social-first campaigns, and partnered closely with paid media teams to turn high-performing content into measurable marketing impact. I enjoy working at the intersection of storytelling and data, building strategies that connect with audiences while supporting real business goals.My experience spans several consumer industries including weddings, travel, fashion, and quick-service restaurants. I regularly collaborate with creators, agencies, and cross-functional teams to bring campaigns and brand narratives to life.I earned my B.S. in Advertising from Michigan State University with a minor in Public Relations, and I occasionally return to campus as a guest lecturer in the Advertising + PR program, speaking with students about social media strategy and influencer marketing.Always happy to connect with others working in creator partnerships, social strategy, and brand marketing!