Elena Dimitrova
Environmental Sustainability Officer at Medical Research Council
Based in United Kingdom
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Seniority
Staff
Department
Other
Location
United Kingdom
Industry
Research Services
Company size
2.9K
Contact information
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e•••••••@ukri.org
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Background
About Elena Dimitrova
I believe environmental action is driven as much by psychology as by policy. While regulations and frameworks are essential, lasting change depends on our willingness to rethink habits, priorities, and decision-making.I am motivated by the psychology of sustainability: how values, incentives, and culture shape environmental sustainability outcomes. I believe that our willingness to change — individually and collectively — will determine whether we use the time we still have to protect both the environment and our own long-term wellbeing.
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