Elena Dobre

Background

About Elena Dobre

I am a communications and copywriting specialist with 12+ years of experience working across multinational companies, agencies and remote, international teams. I currently work in a global, regulated environment, where I combine human writing expertise with AI-assisted content creation to deliver clear, consistent and on-brand communication at scale. My work sits at the intersection of content quality, ethical communication and operational efficiency. A defining part of my experience is crisis and change communication. During the COVID-19 pandemic, I supported a retail client with messaging, recommendations and scenario-based communication, both reactive and proactive, during periods of shortages, uncertainty and rapid change. This shaped my ability to communicate clearly under pressure and maintain trust in high-stakes contexts. I am experienced in hybrid and remote collaboration, working across cultures, time zones and functions (marketing, SMEs, designers, leadership). I value structure, clarity and responsibility, especially when communication has real-world impact.