Elena Ravasio

Background

About Elena Ravasio

As Sales & Trade Marketing Manager for Switzerland at Puressentiel, I lead the commercial strategy across pharmacies (chains and groups). My responsibilities include negotiating annual trade agreements and conditions, opening new strategic accounts, managing key accounts, and executing tailored trade marketing plans. I supervise a field sales team of five, setting targets, en suring performance monitoring, and supporting them in daily execution and professional growth. I design and implement cycle-based commercial action plans in close collaboration with marketing, supply chain, and finance teams. Quadrilingual in Italian, French, English, and German, I thrive in demanding multicultural environments. I am known for building strong partner relationships, mobilizing teams effectively, and achieving business objectives with precision and adaptability. Key skills- Key account negotiation & B2B relationship building - Sales development & client acquisition - Trade marketing & field execution - Sales team leadership & performance management - Swiss pharmacy, retail chain & healthcare networks OTC / natural health / parapharmacy sector