Eleni Draina
Product Manager at Gendx
Based in Netherlands
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Seniority
Manager
Department
Sales & Business Development
Location
Netherlands
Industry
Medical Device
Company size
105
Contact information
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e•••••••@gendx.com
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Background
About Eleni Draina
Passionate about sustainability, waste reduction, and always looking for ways to make processes more efficient and sustainable. I’ve led sustainability initiatives like implementing lab glove recycling — and I’m also actively upskilling in circular economy, ESG and decarbonization strategies. A key part of my work involves market research and cross-functional collaboration to better understand users’ evolving needs and create products that people love to use and solve real problems. After 8 years working in the lab developing assays with user-friendly workflows in mind, I transitioned into a product manager role to stay closely involved in product development—just from a different angle. In the last 2 years, I’ve built strong skills in market research, understanding user needs, cross-functional collaboration, and effectively communicating insights to leadership to support decision-making. Achievements ->Initiated company sustainability team and drove glove recycling, cutting lab gloves waste by 90% and embedding sustainability into company culture->Proactively investigated decarbonization software options, met with vendors for demos, and assessed alignment with company needs. Developed a recommendation plan for leadership presentation->Closely collaborated with different teams to expand our software features for a new diagnostic assay enabling user friendly data analysis->Conducted market research, competitor analysis, and presented the finding to present a strategic product development recommendation to senior leadership->Identified low-performing products by reviewing sales data and customer impact, gathering input from sales reps and internal stakeholders to assess business value and operational costs. Consolidated insights into strategic recommendations for C-suite approval and coordinated cross-functional efforts following discontinuation decisions->Developed new assays and improved existing molecular diagnostic assays, to enhance ease of use and improve workflows. My commitment to waste reduction goes beyond the office — I’m always looking for ways to reduce my footprint in everyday life, whether that’s choosing reusable options, shopping at packaging-free stores, or picking up litter in my neighborhood. I also love trying out new recipes, being in nature and playing board games. If you’re working on a solution to reduce waste or create a more sustainable future, I’d love to connect.
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