Elfreda Henderson

Background

About Elfreda Henderson

PROFILE » Experienced Trade Marketing, Key Accounts, Channel & Sales Management Leader VISION To utilise my skills and experience in enhancing shareholder value. EXECUTIVE SUMMARY I am a highly astute, qualified and competent management professional with 13 years’ experience delivering bespoke sales and marketing solutions to organisation in the food manufacturing and tobacco industries. I started out in 2005 as a Call Centre Agent at ABSA. I grew along the ranks becoming an Administrative Clerk (G. Ersamus Consultations), Operations Officer (Airport Shuttle), National Pet care Sales Administrator (Mars Africa), Pet Care Channel Analyst (Mars Africa), Pet Care Trade Marketing Manager (Mars Africa) and Trade Marketing & Channel Manager (Mars Africa). I am currently the Key Accounts Portfolio Manager (Branded Forecourts) at JT International. This career progression based on merit is illustrative of my continuous improvement philosophy. I possess strong strategic marketing insights with a proven track record of assisting companies in developing and implementing effective marketing strategies, building teams and consistently game changing opportunities through innovation, strategy and leveraging professional relationships Specialist pedigree in sales and marketing strategy development, P&L management, new business development, key accounts, branding, media strategy, advertising, promotions, activations and campaign management. Additionally, I possess strong leadership, communication and interpersonal skills able to direct, drive and motivate teams in meeting set organisational goals.