Eli Cohen

Background

About Eli Cohen

Works closely with a team of Digital Specialists to ensure all facets of each media plan are executed accurately and optimized according to their performance throughout the lifetime of each campaign. Develops complex and cutting-edge media strategies for clients across a wide range of accounts. Establishes media KPI's and sets expectations for optimization and campaign performance. Plans and executes online marketing tactics such as Display, Video, Mobile, SEM, Paid Social, and Programmatic Buying. Presents data-driven recommendations for campaign/landing page optimization to top-level client representatives. Manages the launch of campaigns including tagging strategy and ad trafficking to ensure reporting accuracy and meaningful insights for future campaigns. Evaluate and presents campaign findings and make recommendations for clients' future business growth.