Elin Selling

Background

About Elin Selling

Strategic, creative, and curious communicator with drive. Passionate about authentic and impactful communication, I have built my career in advertising and marketing, working across the entire communication chain—from strategy and concept to execution, analysis, and development. With a strong belief in teamwork, diversity, and learning from both successes and failures, I thrive in collaborative environments. Today I work with B2B communication at VBG Truck Equipment, where I get to explore new ways to engage audiences and strengthen brand presence in a dynamic industry. The mix of strategy, creativity, and hands-on execution keeps me inspired and constantly learning. Movement has always been a driving force in my life—both physically and professionally. As a long-time group training instructor and endurance athlete, I’m passionate about inspiring both children and adults to stay active. I believe that movement takes you to new places, whether it’s crossing a marathon finish line, pushing creative boundaries, or driving brand growth. Outside of work, I live in Vänersborg with my husband and daughters. I find inspiration in fashion, lifestyle content, music, and the joy of creating meaningful experiences—whether through words, visuals, or shared moments.