Eline de Vries

Background

About Eline de Vries

Eline de Vries is tenured Associate Professor of Marketing at University Carlos of Madrid (UC3M), Spain. She is a recognized specialist on: Consumer Self-Control, Consumer Neuroscience, Cause Marketing, Global/Local Branding, Social Media and Digital Marketing, and Channel Migration. Research Methods: experimental research and fMRI (brain imaging). Eline has presented her research at leading international conferences. Her work has been published in the top journals of her field. Eline's research has also been featured on various internationally recognized media outlets, like CNN and The Guardian among others. Featured on CNN: https://edition.cnn.com/2022/04/07/health/friends-infect-friends-covid-wellness/index.html Featured on The Guardian: Eline has a PhD in Business and Economics of the University of Groningen, The Netherlands. Before her PhD, Eline studied Business Administration and Psychology (Cum Laude). She was awarded with the Prof. Leeflang Thesis Award in 2007. In 2012 Eline has been awarded as the highest potential of the Faculty of Economics and Business of the University of Groningen, receiving the TTA World Talent Award Selected publications: De Vries, Eline L.E, and Crystal Hung Jung Lee (equal authorship; 2022), “Friend-Shield Protection From the Crowd: How Friendship Makes Us Feel Invulnerable to COVID-19”, Journal of Experimental Psychology: Applied. De Vries, Eline L.E. and Sha Zhang (2020), “The Effectiveness of Random Discounts for Migrating Customers to the Mobile Channel”, Journal of Business Research, 110, 272-281. De Vries, E. L.E: “When More Likes is Not Better: The Consequences of High and Low Likes-to-Followers Ratios for Perceived Account Credibility and Social Media Marketing Effectiveness”, Marketing Letters, 2020. De Vries, E. L.E. & Fennis, B.M: “Go Local or Go Global: How Local Brands Promote Buying Impulsivity”, International Marketing Review, 2020. De Vries, E. L.E. & Duque, L: “Small but Sincere: How Firm Size and Gratitude Determine the Effectiveness of Cause Marketing Campaigns”, Journal of Retailing vol. De Vries, E. L.E, Fennis, B.M, Bijmolt, T.H, et al:"Friends with Benefits: Behavioral and fMRI Studies on the Effect of Friendship Reminders on Self-Control for Compulsive and Non-Compulsive Buyers", International Journal of Research in Marketing vol.