Elisabetta Zerbato

Background

About Elisabetta Zerbato

Dynamic Channel and Field Marketing Leader with over 10 years of experience driving demand generation, partner enablement, and strategic marketing initiatives for B2B technology companies. Known for developing high-impact campaigns and scaling partner ecosystems, I have a proven track record of enhancing lead generation and achieving revenue growth through innovative marketing strategies. I specialize in creating and executing comprehensive marketing plans that leverage both online and offline channels, ensuring alignment with business objectives. My expertise includes: Channel Management: Successfully expanded partner networks, enhancing partner engagement and collaboration. Event Marketing: Led international events and webinars that generated leads and boosted brand visibility. Cross-Functional Collaboration: Acted as a bridge between marketing, sales, presales, R&D, and training teams, ensuring seamless execution of marketing programs that drive sales pipeline growth. Team Leadership: Managed and developed high-performing teams, fostering a collaborative culture and professional growth. Content Development: Designed targeted content strategies, including whitepapers and co-branded materials, resonating with local audiences to support marketing initiatives. As a self-driven and results-oriented leader, I am passionate about helping organizations succeed in competitive markets through strategic channel and field marketing initiatives. Let’s connect to explore opportunities for driving growth through marketing excellence.