Eliza Bingul

Background

About Eliza Bingul

I lead Digital Growth across EMEA at Cushman & Wakefield, bridging strategy with hands-on execution. I own the inquiry-to-revenue pipeline - from triage and MQL qualification to routing and handover - and I build & govern the MarTech that powers it (SFMC, Sales Cloud/Engage, Sitecore, Power BI). My focus: production-ready assets, clear governance, and measurable revenue impact.Day-to-day, I enable regional teams to move faster with consistency -> running digital campaigns focused on lead generation, setting UTM/naming standards and more. I partner with platform owners so that data, process, and reporting stay tightly connected.I bring ~20 years across marketing strategy, digital, and corporate communications - leading brand programs, PR/media relations, and integrated campaigns across digital and traditional channels. That foundation in messaging, design oversight, and stakeholder management makes the tech work land with clarity and trust.Fluent in Polish, English, and Turkish, I thrive in matrix, cross-regional environments - pairing analytical rigour with a bias to ship. Always iterating; always aligning the stack to business outcomes.Core strengths & tools: • Growth & Pipeline: Inquiry triage → MQL → handover; lead management; ROI & conversion tracking• Marketing Automation & CRM: Salesforce Marketing Cloud, Sales Cloud, Pardot, governance & journeys• Web & Content: Sitecore; Cloud Pages, interactive reports/tools, inclusive, on-brand delivery• Data & Analytics: Power BI, GA, Data Cloud• Build Skills: HTML/CSS, JavaScript, Python, AMPscript• Foundational Expertise: Marketing strategy, brand; corporate comms & PR, media relations, design oversight, events• Industry Focus: Real estate & commercial property - marketing, sales enablement, investor/occupier audiences