Elizabeth B.

Background

About Elizabeth B.

With over six years of experience in marketing, hospitality, and education, I am a versatile and adaptable Lifecycle Marketing Manager at Stash, a leading fintech platform that empowers millions of Americans to invest and save. My core competencies include driving growth, revenue, and conversions through email and SMS marketing, identifying and resolving customer pain points, and building and executing strategic campaigns. In my current role as a Marketing Manager at Stash, I leverage my expertise in Braze, a powerful email and SMS marketing platform, to drive over $50 million onto the Stash platform, and increase user retention and engagement. I have introduced and owned the SMS marketing strategy, resulting in over new SMS subscribers, and increased push opt-ins by 20%. I have also identified key business and customer experience issues, and executed a strategic overhaul, resulting in 2.5x improvement in conversions. Additionally, I have negotiated savings of $11k/month on a partner contract renewal, demonstrating my ability to optimize costs and maximize value. I am always eager to learn new skills, explore new opportunities, and deliver impactful results for Stash and its customers.