Elizabeth Eidshaug

Background

About Elizabeth Eidshaug

I am passionate about all things humans consume – from food & beverage to wine & spirits, from personal care to technology, and from cannabis to content. Based in New York City, I lead the vision and growth strategy for Pearlfisher's NY studio and am the proud champion of the Pearlfisher brand leading Marketing & Communications efforts in the U.S. I have spent my 20+ year career in brand consultancies and design agencies, working across traditional and Agile teams to build brands and drive business performance. I am lucky to have a career that combines the best functions of the left brain (analytics and business metrics) and right brain (creativity and discovery), working with some of the world’s most iconic brands and innovative challengers. My client experience spans consumer facing brands (Food & Bev, Spirits, Personal Care) as well as B2B (Finance, Technology) and Healthcare (Pharma, Biotech, Devices, Advocacy). I’m a proud Gen X’er, always working to keep up with the Y’s and Z’s. As a mom of two, you can usually find me commuting over the Brooklyn Bridge with backpacks in tow. I also love exploring the latest experiences and diverse foods NYC has to offer.