Ella Morgan

Background

About Ella Morgan

I am a Junior in the Haslam College of Business at the University of Tennessee, majoring in Marketing with a focus in Visual and Digital Marketing. My academic journey, combined with hands-on experience in customer-facing roles — including serving, working as a barista, and currently as a pharmacy technician — has helped me build a strong foundation in communication, problem-solving, and organizational skills. Through these roles, I’ve strengthened my attention to detail, adaptability, and ability to work effectively in team settings — all of which are skills I aim to apply in the marketing world. Starting this summer and continuing into the year, I’m excited to be interning with Up & Up Festival as a Social Media Intern for Giddy Up & Up, their new country music-focused initiative. In this role, I manage the brand’s Instagram and TikTok accounts to build awareness, drive engagement, and connect with college students who love country music and culture. Through this internship, I’m focusing on marketing strategies to reach Giddy Up & Up’s target audience by experimenting with content formats, hashtags, viewer engagement techniques, and platform-specific algorithms. This hands-on experience is helping me grow my digital marketing skill set while deepening my understanding of brand strategy, content creation, and audience engagement. Currently, I’m seeking future opportunities in marketing, sales representation, or consumer brand strategy, where I can continue to expand my experience in market research, digital communication, and customer engagement. I’m especially passionate about how brands build meaningful, lasting connections with their audiences — and I’m eager to contribute to creative strategies that drive both loyalty and growth. Let’s connect if you’re interested in marketing, brand development, or simply want to talk about social media and consumer trends!