Ella Signoretti

Background

About Ella Signoretti

Hi, I'm Ella! A former tech seller turned Learning & Development leader. I’ve gone from closing deals to building programs that help others do it better. Today, I lead a team of Learning Advisors and Sales Coaches at Softchoice, where we run onboarding and lead strategic initiatives for new sellers across SMB, Commercial, and Enterprise. We prepare people to succeed in a fast-changing tech landscape. That means more than just training: it’s about building capability, confidence, and connection from day one.What drives me:People First: Growth starts with trust, clear feedback, and meaningful development. I care about helping people do their best work and feel good doing it.Learning That Works: I apply adult learning principles and behavioral science to design programs that stick. We measure what matters: knowledge retention, ramp time, and performance impact.Innovation with Purpose: I’m always looking for smarter ways to scale learning. From AI-powered roleplays to streamlined onboarding journeys, we build experiences that are efficient, personalized, and human.Team Impact: I work with brilliant, curious people who challenge each other and raise the bar. Together, we’re redefining what onboarding can be.