Ella Thompson

Background

About Ella Thompson

I’m a Performance Analyst with a passion for media strategy, digital execution, and turning marketing into measurable business outcomes. In my current role at ANZ, I sit at the intersection of media planning and performance, helping shape strategy and directly activating campaigns across key digital platforms. From audience targeting and optimisation to campaign build and real-time reporting, I’m hands-on with every part of the media journey. With a background as a Marketing Manager, I bring a well-rounded perspective. Blending strategic thinking with practical implementation. I enjoy working across brand and performance layers, and I’m especially interested in how evolving media trends, measurement, and consumer behaviours influence where and how we show up. Driven by curiosity and data, I’m always looking for ways to challenge the norms, uncover fresh insights, and improve how we connect with audiences in a fragmented media landscape.