Elle Crawforth

Background

About Elle Crawforth

At Kid Kreations, we passionately believe in the design and quality of each and every one of our products, with a strong emphasis on attention to detail, our team works tirelessly to create the very best toys we possibly can. We have a team of experienced, creative specialists who regularly and consistently create beautiful, enticing lines, some of which are worth over $100M (USD) in the UK alone. We provide the complete sourcing answer to own brand development, from concept creation, branding, product development, packaging and sourcing through to manufacturing and quality control. We pride ourselves on not only having the ability to create wonderful products but also to be able to produce and deliver them on time. The level of service we offer has led to award winning success as Toy Supplier of the Year on three separate occasions for the Number 1 Toy Retailer in the UK, as well as winning Argos Range of the Year for Designafriend in 2016. We have successfully partnered with the likes of Argos, Tesco, Smyths, Toys r us, Mothercare, ELC, John Lewis, Hobbycraft, Big W, Barnes & Noble, Justice, Myer & Hamleys and continue to grow with distribution throughtout the Nordics, Baltics, Czech/Slovak Republics, Switzerland, Argentina, Columbia, Israel, Australia, Italy, South Africa, Turkey, Russia and the Middle East with our main strengths in Nursery, Pre-School, Baby Gift, Plush & Dolls Highlights: Awarded own brand supplier of the year by the No 1 toy retailer in the UK 3 times Awarded Range of the Year 2016 for Designafriend Tiny Treasures and Designafriend featuring in the list of top ten toys for Christmas 2016/17 and 17/18 Designafriend - 1.7M dolls, 2M outfits and 1.4M accessory sets sold since AW11 launch. Awarded Best Doll Gold '17 - Made For Mums Designabear - bears, outfits and accessory sets sold since AW10 launch (UK only) Tiny Treasures - dolls sold in first year. Awarded Best Doll Gold '16 - Made For Mums