Ellen Carter

Background

About Ellen Carter

As a lifelong learner with a Masters in Management, my passion is at the intersection of marketing communications, technology, and consumer behavior. With significant experience in high volume, Email marketing, SMS & direct mail campaign execution, I am a technical-oriented and creatively-thinking marketing professional who can bridge the gap between big-picture goals and tactical implementation. Using knowledge, skills and abilities gained while working in significant Marketing campaign roles for several big brands, I seek to serve with high-performing teams, while managing cutting-edge Marketing projects that includes, but not limited to, developing customer’s journey, supported by insightful data-driven audience segmentation that delivers ongoing results. As an active participant in CRM database migrations & ongoing communications, highly personalization, relevant and flawlessly focused deployed to targeted segments, I also produce reports & explain what insights are provided using the analytics. let me plan, execute your testing, provide reporting and offer insight for greater optimization on the dollars you are spending on Marketing. I have demonstrable experience executing customized strategies that optimize revenue and customer LTV. I focus on reducing customer churn, drive incremental sales, identify customer segments, and maintain retention strategies. I have worked in the over arching management of email, subscription programs, in-shipment fulfillment, SMS text messaging with campaign specific landing pages, managed inbound/outbound phone, high volume Direct Mail, and all with a laser-beam focus on brand standards, accurately and flawless execution. Highly proficient with envisioning test strategies, implementing A/B testing with statistically sound methodology to drive customer loyalty, increasing sign ups, maintaining, and winning back lapses members. I am heavily involved in email build process, audience segmentation and back end implementations. Including but not limited to SFMC, Google Analytics tagging, journey building, response tracking and developing business rules while documenting process and developing reports & dashboards distributed to Senior leadership.