Ellen Marken

Background

About Ellen Marken

Results-focused marketing professional with over five years experience crafting and executing B2B strategies for SaaS and IT Managed Services. My expertise lies in conducting in-depth market research, competitor analysis, and identifying the ideal customer profiles to drive precise audience segmentation. With a strong acumen for content marketing, I excel at creating long-term strategies, establishing content pillars, and executing complex retargeting ad funnels across platforms such as Google PPC, LinkedIn Ads, and Meta. I bring a blend of creativity and strategy to lead magnet campaigns, driving engagement and conversions through optimised websites and landing pages. My current role is a mix of hands-on implementation and managing the small in house marketing team to ensure campaigns are flawlessly executed and result in pipeline growth. I have a proven track record in leading LinkedIn ad campaigns and content marketing initiatives, underpinned by strong communication, project management, and data analysis skills. I thrive in dynamic environments, adeptly balancing analytical thinking with creative problem-solving. Regularly reporting to the CEO, I am dedicated to delivering measurable results through strategic planning and effective team leadership. Additionally, I have a solid background in developing impactful marketing campaigns for industry events, including designing exhibition stands that effectively showcase services and attract qualified leads. My approach involves tailoring messaging to resonate with specific target sectors, ensuring each campaign hits its mark. From initial concept to final execution, I craft comprehensive strategies that include stand design and extend to post-event marketing efforts such as LinkedIn retargeting campaigns and email nurture flows to sustain engagement and drive long-term success. In my current role I migrated the CRM and established efficient reporting dashboards to manage the marketing budget and track results, adjusting marketing spend across paid media campaigns and contributing to company forecasting. Proficient in the use of marketing tech stacks including, Figma, Canva, CMS (Wordpress, Squarespace & Shopify), CRM platforms (Hubspot & Pipedrive) SEO tools (Semrush & Ahrefs), GA4 and budget management tools.