Ellen Shook

Background

About Ellen Shook

I'm a strategic digital marketing and merchandising professional with a passion for driving growth and building brand experiences. With experience in both DTC and omnichannel retail, I've developed and executed integrated marketing strategies that have driven measurable revenue growth and customer engagement.Throughout my career, I've led digital marketing efforts across various channels, including website, email, SMS, paid and social, while collaborating with creative and merchandising teams to deliver cohesive brand experiences. I’ve also managed multi-channel marketing initiatives, developed content strategies, and optimized user experiences to enhance conversion and customer retention.I thrive in dynamic environments where creativity and data-driven decision-making intersect, and I’m passionate about leveraging consumer insights to build strong, lasting connections. I’m currently exploring opportunities to combine my marketing expertise with brand strategy within high DTC growth or private equity-backed consumer businesses.