Ellen Shotts

Background

About Ellen Shotts

Experienced Product Manager with a demonstrated history of working in the leisure, travel & tourism industry with refined product development and commercial skills. Strong product management professional with a 2:1 BSC focused in International Tourism Management from the University of Brighton. Currently responsible for the successful delivery of all sales, revenue targets and pricing strategies for all accommodation offered; ranging from 250 UK touring sites, camping and glamping, to holiday cottages. In order to achieve these targets, I have become an expert in my field, being fully aware of the local competition that can help and hinder our success. A key stakeholder, driving product development and the linchpin in ensuring that the marketing and customer facing teams effectively deliver to market. Well versed in negotiating change and trialing new initiatives through convincing financial business case proposals, using the necessary tools to display and justify approaches for development. Have developed overseas product to enhance Cruise, Florida and Caribbean portfolio areas for long haul tour operators. Confident at presenting to all levels of management, excellent attention to detail and works hard to deliver positive results.