Ellen Stokes

Background

About Ellen Stokes

Senior marketing and business development leader with a strong track record of turning brand strategy into high-impact results—driving significant revenue growth, patient acquisition, and utilization. Doubled company revenue in 12 months, acquired new patients, and increased patient visits by 175%. Recognized for innovative brand strategy in healthcare and senior living, with expertise in managing implementation and leading teams.Successful in start-ups, mid-sized, and large organizations. Agile in scaling brands, driving demand through targeted campaigns and consumer engagement across B2C and B2B markets.Expert data wrangler, leveraging insights for market positioning, growth and operational improvement. Leader in complex healthcare systems, executing marketing strategies across hospitals, urgent care centers, and clinics. Skilled in team alignment, resource optimization, policy development, and KPI’s to ensure operational excellence.Deep understanding of reputation management and patient experience, shaping marketing and operations strategies to enhance access, engagement, and user experience. Digital-first strategist with expertise in lead generation, analytics, martech stacks, and website optimization. Entrepreneurial mindset with a solutions-oriented approach.Delivered a 35% increase in sales leads through inbound marketing, spearheaded rebrands for a major university, SBA lender, hospital, stadium, radio station, and manufacturer. Helped startups go to market, applied market research for consumer insights, and executed both modest and multi-million-dollar marketing campaigns —leveraging highly targeted digital and offline strategies to drive revenue.Core Strengths• Adaptable, creative, and results-focused, balancing innovation with structured execution• High EQ executive, effective in complex organizations and dynamic environments• Brand and patient experience strategist, ensuring impactful engagement and retention• Data-driven marketer, using research, testing, and analytics for maximum effectiveness• Collaborative and insightful leader, fostering mentorship, integrity, and a positive team cultureAdditional Expertise• Content strategy• Digital marketing• Client services• Agency and client-side experience#HealthcareMarketing #SeniorLiving #BrandStrategy #DigitalMarketing #AdvertisingAgency #RevenueGrowth #PatientExperience #BusinessDevelopment