Elluria Breytenbach

Background

About Elluria Breytenbach

As Managing Director and CMO of Kabloom, I lead a results-driven digital advertising agency dedicated to helping global associations grow their events, audiences and membership communities through measurable, data-led marketing. Our mission is simple: to turn marketing investment into meaningful and trackable ROI. Under my leadership, Kabloom has become a trusted global partner in B2B event marketing, achieving 90% client retention and more than 10% year-on-year growth for association events worldwide. Early in Kabloom’s journey, I explored new organizational models and was inspired by the principles of Teal Organizations on self-management, wholeness and evolutionary purpose. I efined and instituted this framework as the foundation of Kabloom’s leadership culture. Combined with elements of the Netflix model of autonomy and accountability, this approach has shaped a company where ownership, innovation and trust drive performance. The result is a highly adaptable, accountable and collaborative team that thrives without silos. Our marketers are multi-skilled strategists who work closely with association teams to deliver meaningful results - driving delegate acquisition, sponsor revenue, and long-term engagement. I’m passionate about blending creative strategy with data-driven insight, ensuring every campaign we deliver has a measurable impact on performance and revenue. Over the past several years, Kabloom has evolved into a global partner known for precision marketing, cultural alignment with results that speak for themselves. Before founding Kabloom, I spent over a decade leading international marketing teams - building digital marketing capabilities from the ground up, mentoring cross-regional teams and driving double-digit growth across global association portfolios. Today, my focus is on partnering with associations to reach their full potential through smarter, more human-centered marketing. Core Focus Areas: Strategic marketing leadership and business growth B2B event and association marketing Digital advertising and ROI optimisation Brand development and positioning Organizational culture and team empowerment Let’s connect if you’re looking to drive measurable impact for your next event or explore new approaches to audience growth and engagement.