Elodie Roy
Co-founder & Director at Oriosity
Based in Málaga, Spain
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Seniority
C-Team
Department
General Business & Management
Location
Málaga
Industry
Business Consulting and Services
Company size
2
Contact information
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e•••••••@oriosity.com
Phone
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Background
About Elodie Roy
I translate complex consumer behaviors and market dynamics into clear, actionable strategies for purpose-driven companies. With 10+ years of experience in market research and strategy, I partner with clients to explore what drives people — their choices, needs and cultural contexts — and translate that complexity into clarity. My work spans in-depth qualitative methodologies, observational studies and cultural foresight, always tailored to the challenge at hand. What sets me apart is not just gathering insights, but connecting them directly to brand, innovation and organizational strategy. That means clients don’t just get findings, they get roadmaps they can act on right away. Along the way, I prioritize collaboration and co-creation. I believe the best outcomes come from balancing intellectual ambition with humility, delivering impact while fostering trust. Whether it’s helping businesses understand their consumers, sharpen their positioning or navigate competitive markets, I bring curiosity, rigor and empathy to every project.
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