Eloise Dack

Background

About Eloise Dack

Translating behaviour insights into better journeys—whether it’s movement or money. From healthcare to product management, my career has been driven by a deep passion for bettering society through impactful, scalable solutions. After working as a speech pathologist for the NHS and Victorian Health, I transitioned into the fitness and tech industry to lead B2B2C digital product teams. Now, as a Product Manager at Fourthline, I’m responsible for our Mobile and Web SDKs, designing seamless KYC and AML onboarding and authentication experiences that drive trust, conversion, and compliance for some of Europe’s leading fintechs. Previously at Funxtion, I led the launch of three SDKs and a digital fitness platform that scaled globally. Our SDKs earned a 4.5/5 user rating, boosted physical activity for nearly half of users, and helped drive a 48% increase in monthly recurring revenue through new markets and localization. Alongside my full-time work as a Product Manager, I continue to work as a freelance producer in the creative and digital space. I thrive at the intersection of creativity, strategy, and execution. With a background spanning digital content production, fitness tech, and product marketing, I bring a producer’s mindset to every project—whether backstage at Eurovision creating marketing and social media content for Moroccanoil, delivering campaigns for brands like Hendrick's Gin and Björn Borg, or launching digital products that solve business and consumer problems. As a Product Manager and fitness-obsessed Technogym Master Trainer, I’ve learned that building great digital products requires the same skills as producing a standout campaign: clear vision, tight coordination, and relentless attention to detail. I bring this approach to every challenge—leading cross-functional teams, managing timelines, and turning creative ideas into real, measurable outcomes. Thanks for visiting my profile—I'm always keen to connect with like-minded professionals who believe in creating stories and products that matter. Feel free to reach out!