Els Rijpstra

Background

About Els Rijpstra

There is no company on earth like this one. Polaroid is an iconic world-known brand, passionately resurrected by a small group of renegades on a mission. Our history is deeply rooted in science and art. Edwin Land, a scientist, artist, and businessman founded Polaroid in 1937. He used art and science to design the groundbreaking SX-70 instant camera. Decades later, artists like Andy Warhol and Keith Haring used Polaroid cameras and photography to express themselves, question labels, and challenge the status quo. Over the last decade, a group of passionate people set out to rescue analog instant film with The Impossible Project, and unsurprisingly evolved into the modern Polaroid. But we are not your parent’s Polaroid. We honor our legacy but look forward to how we can create a more human, meaningful world through creativity. That is our vision. We could make anything but we push ourselves to make and do things that unleash creative energy. It is not what we say but what we build and create that defines who we are.