Elsa Shervin

Background

About Elsa Shervin

As a Sr. Global Product Manager at Align Technology, I have over eight years of experience in delivering innovative and impactful products that enhance the customer experience and meet the market needs and expectations in the dental industry. I hold an MBA in Marketing and a Certificate in Digital Communication and Media. I lead cross-functional teams for continuous product improvement and innovation, collaborating effectively with product analytics, R&D, software developers, and regional teams. I excel in capturing detailed product requirements, managing backlogs, and ensuring on-time feature delivery. Additionally, I conduct impactful Voice of Customer (VoC) research to enhance product performance and inform strategic marketing campaigns. My work has resulted in increased product adoption, retention, and satisfaction among customers and stakeholders. I am passionate about creating value and solving problems through product excellence and growth.