Elvia Cano

Background

About Elvia Cano

I am a seasoned professional with 23+ years of collaborative leadership and strategic planning experience in communications. Recognized for demonstrating a natural aptitude for cultivating strong relationships with members of the media, as well as for developing strategic public messaging, I have a verifiable history of contributing directly to company growth and expansion throughout my career. I have consistently exceeded performance goals and I am adept at achieving maximum operational output with minimal resource expenditure. Professional focal points include media relations, strategic communications, brand development, marketing strategy, social media management, crisis management, strategic planning, problem-solving, and public messaging. Delivering superior administration on the latter areas of expertise requires utilization of effective communication skills, as well as cross-functional collaboration and resource management to support efficiency and maximum returns. Currently, I am a public information officer with the Los Angeles Unified School District. Under my leadership, I serve as the primary advocate for 250+ schools, responsible for facilitating and overseeing all aspects of strategic communications efforts and engagement with both members of the public and media partners. In addition, I liaise with senior leadership, stakeholders, and cross-functional teams to ensure the organization’s communications support structure is moving forward seamlessly. I am pursuing new opportunities and can be reached through this profile, or by phone at: 213-503-1618. Experience LOS ANGELES UNIFIED SCHOOL DISTRICT — LOS ANGELES, CA PUBLIC INFORMATION OFFICER II (COMMUNICATIONS), AUGUST 2015 TO PRESENT • Provide timely updates to diverse stakeholders and develop engaging social media content highlighting outreach efforts, programs and achievements. • Handle and promptly respond to news media inquiries, and function as the district’s spokesperson. • Conceptualize and introduce crisis communication strategies for personnel to effectively inform school communities about urgent matters. • Generate public-facing materials: news releases, media advisories and statements. PREVIOUS EXPERIENCE L.A. UNIFIED SCHOOL DISTRICT — LOS ANGELES, CA, 2004 TO 2010 | REGIONAL OUTREACH MANAGER L.A. UNIFIED SCHOOL DISTRICT — LOS ANGELES, CA, 2002 TO 2004 | SENIOR COMMUNITY ORGANIZER L.A. UNIFIED SCHOOL DISTRICT — LOS ANGELES, CA, TO 2002 | COMMUNITY OUTREACH ORGANIZER CONGRESSWOMAN LUCILLE ROYBAL-ALLARD (U.S. HOUSE OF REPS) — LOS ANGELES, CA, 1998 TO | FIELD DEPUTY