Elwin Trinh
Apac Customer Demand, Planning and Analytics Manager at James Hardie
Based in Sydney, Australia
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Seniority
Manager
Department
Supply Chain & Logistics
Location
Sydney
Industry
Wholesale Building Materials
Company size
5.1K
Contact information
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e•••••••@jameshardie.com
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Background
About Elwin Trinh
I am a Commercial & Analytics leader with deep experience in fast-paced, complex organisations, specialising in the digitisation of finance processes, FP & A, and business analytics. I help businesses turn data into decisions through advanced tools such as Tableau and Microsoft Power BI, while shaping financial strategies that improve profitability, growth, and operational excellence.I’m recognised as a strategic thinker and innovator who partners with executives and cross-functional teams to:• Optimise financial budgeting & forecasting• Identify actionable customer and market insights• Drive process efficiency and scalable operating models• Deliver strategies that achieve measurable business outcomesCareer Highlights Built a national customer data program that uncovered key insights, maximised sales growth, and optimised $400M of working inventory Established and led international teams to manage customer replenishment, demand planning, and insights across multiple countries At James Hardie, set up a multinational team and established an APAC Insights & Demand Planning department, improving forecast accuracy to >90% MAPE and driving major production efficiencies Rolled out Integrated Business Planning (IBP) software and customised analytics platforms in SAC and Tableau, enabling real-time decision support Designed and launched a customer insights program covering 70% of company volume, improving order-bank visibility and generating $10M+ in opportunities Partnered with ELT to build actionable strategies that closed inventory gaps of over $10M across the APAC region Secured $14M in tenders within the resources and education sector Supported a $70M competitor acquisition through financial and commercial analysis Launched a new business segment that scaled to 50 sites, contributing 10% of total company revenue via strategic pricing and process optimisation Delivered an analytics platform linking macroeconomic and micro-level insights to transport infrastructure in Western Sydney Supported $1B+ in refinancing and regearing activities Contributed to mobilisation of the $2.8B NorthConnex Tunnel project Professional Interests • Financial Planning & Analysis (FP & A) • Data Visualisation & Storytelling • Commercial Excellence & Insights • Operational Optimisation & Process Improvement
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