Eman Abdallah

Background

About Eman Abdallah

Advanced Analytics professional specializing in identifying and converting raw data into actions: • 12 years of experience in analytics; 9 years in the telecommunications field with consumer & enterprise teams • Initiated & launched critical dynamic business models (predictive and rule based) to better serve customers with the right offer at the right time • Identified new opportunities to bring new products through gap analysis • Strong leadership skills leading and aligning marketing and technical teams to business objectives • Set the strategy and plan for all communication campaigns (pull and push) to customers throughout their lifecycle (on-boarding, development and retention) • Supported decision-making with main focus on revenue generation, customer experience, loyalty, churn prevention, moving to digital, boosting sales and real-time communication My Canadian experience includes:(1) Completing YWCA Tech connect program and being an invited speaker delivering a workshop on Analytical/Critical Thinking;(2) Providing consultancy services to both Burnaby Neighborhood House (BNH) and Mount Pleasant Neighborhood House (MPNH) assessing, transforming and automating their current IT systems for improved efficiency as well as conducting workshops for new comers to engage them to the community and boost their analytical skills. Specialties: Base Management, Analytics, Strategy, Targeted Communications, Campaigns, Business Intelligence, Segmentation, Customer Insights, Customer Experience, Big Data