Emanuele Taccini

Background

About Emanuele Taccini

More than 18 years’ experience with different scope of work (both geographical and business) has allowed me to cover several corporate functions, acquiring the knowledge of the company system and a deep know how of marketing strategies in FMCG markets. Different marketing roles, the strategic as well as the operative tasks, helped me developing flexibility and openness to the business approach and needs. After years spent, traveling in several markets, from Asia to India and Africa, directly in contact with the local people, enriched my knowledge from a personal as well as business point of view. Based in Shanghai since August 2015 till Jan 2019, I was responsible for one of the most fast-growing chocolate brand: Kinder Joy, the second brand in China chocolate market. After that I just moved back in Feb 2019 to Ferrero HQ as Region marketing manager for Africa & Levant region taking the responsibility of all kinder category, being part of the Region Africa board committee. Specialties: people management, consumer marketing, trade analysis, coordination of advertising event, emerging markets, China marketing strategies and food industry, below the line promotion, e-commerce business, WeChat platform, above the line campaign (digital and TV/OTV).