Emily Barnes

Background

About Emily Barnes

I’m a strategic digital marketing leader focused on paid media performance, operational clarity, and scalable systems. With experience across SEM, programmatic, Meta, OTT and performance reporting, I bring a cross-functional lens to campaign strategy, audience engagement, and marketing operations. I’ve led multi-region digital strategy, built workflows that reclaimed hours per week, and helped improve attribution visibility with advanced GA4 implementation. I think like an analyst, write like a creative, and operate like a systems architect because let’s get real, good marketing isn’t just flashy; it’s functional. I’m drawn to solving the messier parts of growth: unifying platform data, managing cross-team expectations, and protecting strategy from being diluted by noise. Whether I’m coordinating between Sales, Product, and Client Success or optimizing SEM structure to drive lead quality, I’m always looking for the signal in the static. My work values? Initiative. Integrity. Insight. I move quickly, stay curious, and aim to leave every process, campaign, or team cleaner and clearer than I found it. TL;DR: I’m the strategist you call when the data needs a voice and the chaos needs a system.