Emily Bernard

Background

About Emily Bernard

As a strategic communicator with a strong foundation in agriculture and marketing, I specialize in crafting compelling messaging, executing multi-faceted campaigns, and leveraging digital tools to enhance engagement. My experience spans content creation, social media management, email marketing, and web strategy—ensuring that brands and organizations connect effectively with their audiences. Currently, as a Communication and Marketing Specialist at Kansas State University, I develop and execute strategic communication initiatives that support student recruitment, departmental visibility, and stakeholder engagement. From writing and editing content to managing website updates and designing marketing materials, I ensure that messaging aligns with institutional goals and branding. Previously, I contributed to the success of Booth Creek Wagyu as a Marketing Analyst and Social Media Specialist, where I spearheaded a customer loyalty program, optimized email marketing campaigns, and helped drive a 393% increase in e-commerce sales revenue in a key holiday season. My ability to analyze marketing performance and adjust strategies accordingly has been instrumental in driving growth. With a M.S. in Mass Communications (in progress) and dual undergraduate degrees in Agribusiness and Agricultural Communications & Journalism, I combine analytical thinking with creative storytelling to deliver results. My expertise in Adobe Suite, Meta Business, Klaviyo, Mailchimp, and website management tools allows me to create engaging and data-driven content across multiple platforms. Passionate about bridging the gap between agriculture and digital marketing and communications, I am always looking for innovative ways to enhance communication strategies. Let’s connect!