Emily Casey

Background

About Emily Casey

I am a Digital Marketing and Social Media Specialist at Ayu Cosmetics, a leading Irish beauty brand. I just completed a Master's Degree in Marketing at University College Dublin Smurfit Graduate Business School. I have a Bachelor's degree in Biomedical Sciences from Maynooth University.In my current role, I help manage numerous social media accounts, including Instagram, Facebook, and TikTok. I create engaging and informative content for our customers and followers. I use various tools, such as Meta Business Suite, Metricool, Canva, and Capcut, to plan, design, and analyze our social media campaigns. I also liaise with TikTok Ads Manager to optimize our paid advertising and reach new audiences. I am passionate about delivering excellent customer experience, as I have previously worked as a Customer Experience Manager and a Store Supervisor at Ayu Cosmetics.