Emily Chadraba

Background

About Emily Chadraba

A dedicated research and strategy expert, I’m drawn to the many facets of marketing that drive the consumer decision-making process(es) and outcome(s). I've worked with clients that range from CPG to SaaS, B2C to B2B and B2D. My industry exposure led to my interest in pursuing my Ph.D. in Advertising and PR at the University of Texas at Austin. Areas of my research focus included consumer behavior and media psychology. Beyond illustrating a keen passion and interest in this field, my time spent as both a marketing professional and a doctoral student has strengthened my ability to formulate research questions, develop and execute research designs, employ quantitative and qualitative data analysis procedures, and distill complex research findings into actionable insights. In addition to my academic and professional achievements, I’ve also spent a considerable amount of time working and traveling abroad – experiences that have both shaped my interests in the global marketplace and highlighted the value of effective, resonant storytelling. Skills: Microsoft Office Programs, SPSS, Qualtrics, Omniture, Social Listening Tools, SEO Tools, Business Intelligence Tools, MailChimp, Google Analytics, Client Needs Assessment, Consulting, Strategy, Account Management, Project Management, Digital & Traditional Advertising, Brand/Product Strategy, Market Research, Positioning & Messaging, Consumer Insights, Data Analytics, Primary & Secondary Research, Competitive Analysis, Insight Generation, Marketing Strategy, Omnichannel Marketing